Your Brand in Perplexity Answers

Why Perplexity Matters

Perplexity combines conversational AI with transparent citations, making it a trusted source for research and fact-checking. Its citation-first approach attracts professionals, researchers and decision-makers who value verifiable sources. For brands, being cited or linked in Perplexity answers delivers qualified traffic from users already in a research or evaluation stage.

How Peasy Tracks Your Brand in Perplexity

Peasy records and analyses how Perplexity interacts with your site and generates measurable outcomes. Data is collected and classified across multiple areas of AI visibility:

• Attribution: Match inbound visits from Perplexity referrals using query parameters, referral headers, and session identifiers. Link each visit to the originating answer and query when available to measure engagement, conversion rate, and revenue impact.
• Citations: Detect when your brand, authors, or content are cited in Perplexity answers. Capture citation context and link it to traffic and conversions for performance analysis.
• AI Referral Traffic: Segment human visits from Perplexity’s clickable citations and source links. Track engagement metrics such as time on page, pages per session, and conversion events for each segment.
• Crawlers: Identify and log Perplexity crawler activity, including request timestamps, target URLs, and crawl frequency. Verify which pages are accessed and confirm indexing behaviour for AI answer generation.
• Agents: Classify Perplexity-related user agents, separating automated requests from human sessions. Analyse request patterns, crawl depth, and compliance with robots.txt.

From Citations to Conversions

Peasy connects citations to clicks, engagement, and conversions, enabling you to quantify Perplexity’s contribution to growth. This data highlights the content most likely to be cited, supports optimisation for citability, and proves ROI from AI-driven traffic.

Treating Perplexity as a Measurable Channel

Traffic from Perplexity often carries higher intent than generic search because users are actively researching or evaluating options. Peasy provides the reporting framework to treat Perplexity as a performance channel that drives leads, signups, and revenue alongside brand authority.

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