ChatGPT
ChatGPT is the leading AI assistant for content discovery and product research. Learn how Peasy tracks your brand's visibility, traffic and crawler activity on the platform.
Your Brand in ChatGPT Answers
Why ChatGPT Matters
ChatGPT, developed by OpenAI, is one of the most widely used conversational AI platforms, with hundreds of millions of users turning to it for product research, comparisons and recommendations. For businesses, being referenced in ChatGPT answers can influence awareness, trust and the paths users take before visiting a site.
How Peasy Tracks Your Brand in ChatGPT
Peasy delivers analytics that show how ChatGPT interacts with your site and drives traffic. We capture and classify signals across four core areas of AI visibility:
- Attribution: Link inbound visits to ChatGPT referrals with verifiable query parameters and session data.
- AI Referral Traffic: Measure human visits originating from ChatGPT answers, track engagement and connect conversions.
- Crawlers: Monitor ChatGPT’s indexing bots to verify which pages are being scanned and how often.
- User Agents: Identify specific ChatGPT user agents, including OAI-SearchBot, ChatGPT-User, GPTBot and understand their behaviour.
Turning Visibility Into Outcomes
These analytics confirm your visibility in ChatGPT, attribute traffic with precision and quantify business results. Peasy makes traffic, engagement and conversions from ChatGPT measurable and verifiable.
Web Analytics AI Traffic Analytics Revenue Analytics Conversion FunnelsRelevant Peasy products:
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