Modern web analytics built for the AI era
Where Legacy Analytics Ends, Peasy Begins.
Identify visits from ChatGPT, Perplexity, Gemini and other AI sources, including both bot crawls and human referrals - in the same view as your core site metrics. Legacy analytics tools can't track AI's impact on your traffic. Peasy does.
See Which Channels Drive Revenue
Connect traffic to sales and pinpoint the channels that generate measurable growth.
Map Funnels That Convert
Track the full path from first click to purchase and find where revenue is gained or lost.
Stop Guessing, Start Optimizing
Cut through unnecessary reports and focus on data that clearly shows what's working, so you can scale with certainty.
Focus on Metrics That Matter
From sources to conversions, monitor the numbers tied directly to revenue instead of chasing vanity stats.
Fully GDPR-Compliant UK Company
Peasy is registered and operated in the UK, built to keep your analytics secure and privacy-first.
Real users, AI crawlers and everything in between. Fast, private, simple.
AI Traffic Insights You Won’t Find in Google Analytics
Traditional analytics tools like Google Analytics and its many alternatives stop at basic AI referrals. Peasy goes further by combining standard web analytics metrics and KPIs with detailed AI traffic insights. It unifies web analytics with AI visibility, tracking AI crawlers and user agents such as OpenAI's ChatGPT-User, GPTBot, OAI-SearchBot, Perplexity‑User, PerplexityBot and many more alongside human activity. See crawl frequency, page-level activity, AI traffic breakdowns, custom AI funnels and trends over time. Peasy makes it easy to separate visitors from bots while delivering the core metrics you expect from web analytics - without the clutter. This visibility reveals the real impact of AI traffic and enables you to adapt your content strategy with precision.
Modern web analytics, without the clutter
Peasy serves up your website's performance on a silver platter, minus the mess. You get a clear view of sessions, sources, conversions, AI visits, and other core metrics in one streamlined interface. Connect Google Search Console to bring keyword, impression and click‑through data into the same view, linking traffic performance with search visibility. No dashboards overloaded with unused reports. The focus stays on actionable numbers, with no extra panels or unnecessary steps. You get what you need to make decisions in seconds. Easy Peasy.
Visitor Journeys, User Heatmaps and Pre-CRM Profiles
Peasy gives you CRM level visibility before a lead ever reaches your CRM. Track every journey across pages and funnels, see which referrers or AI sources brought them and measure engagement with activity heatmaps. Build conversion intelligence profiles with scores, journeys and engagement history so your CRM starts with context, not blanks. All of this is delivered within full privacy compliance, using a lightweight, cookie‑free approach that protects your visitors while giving you the depth you need to act. It's the missing layer between anonymous traffic and your sales pipeline.
Privacy‑First, Cookie‑Free by Default
Data is collected without invasive tracking. Peasy runs without cookies, so visitors see no banners and you meet privacy regulations without extra tools. This approach keeps the platform lightweight and avoids slowing down your site. The result is clean, compliant analytics you can deploy anywhere.
Turn complex analytics into simple answers, instantly
Ask a direct question or give a short instruction and Peasy applies the right filters to your dashboard. Find AI traffic for a specific time range, isolate visits from a source or focus on high‑converting pages without clicking through multiple reports. Magic Queries gives you the insight you're looking for in seconds, so you spend less time digging and more time acting.
Attribute every AI visit to revenue and growth.
Easy setup, instant insights.
based on real user feedback