See how AI models find and use your content

Before your brand can be recommended, AI models need to understand that you are an authority. Peasy's AI crawler tracking shows you exactly how this process happens. See which LLM crawlers from companies like Google, OpenAI, and Anthropic are visiting your site, how frequently they return, and which specific pages they prioritize for their data sets. This is the supply-side of AI visibility—the foundational data that shows your content is being considered as a source of truth.

Measure Real Traffic and Conversions from AI Referrals

When your content is cited in an AI answer and a user clicks through, Peasy tracks it. This is where visibility turns into tangible performance. We show you precisely how much traffic you're receiving from each AI platform, which of your pages are being surfaced as valuable, clickable sources, and the query parameters that led to the visit. By connecting this powerful new traffic source to your conversion funnels, you can measure the real business impact, from first touch to final sale.

Your New Competitive Edge

Peasy measures real on-site evidence of AI discovery and engagement. By unifying AI crawler activity and AI referral traffic with your traditional web analytics, you can finally prove the ROI of your content in the AI ecosystem. Performance data spans funnels, heatmaps, and full customer journeys. All insights are auditable, privacy-first, and delivered at speed, with the capacity to scale alongside your site. Pinpoint new growth opportunities, optimize your content for AI discovery, and make strategic decisions with a clarity your competitors simply can't match.

How Peasy Tracks AI Traffic and measures your visibility

Tracking AI traffic is not as simple as adding a JavaScript snippet. Many AI bots skip scripts altogether, which means standard trackers undercount or misclassify their activity. Peasy solves this by combining multiple layers of measurement:

• Attribution via query parameters such as UTMs and referrer strings, giving you measurable proof of AI visits.
• Crawler activity and server logs that reveal how often platforms like ChatGPT, Perplexity, Gemini, Claude, or Grok request your pages and at what frequency.
• User agent detection to distinguish real visitors from bots, including agents like OpenAI's GPTBot, OAI-SearchBot, PerplexityBot etc.
• AI traffic breakdowns that separate automated crawls from human triggered clicks, so you can see how LLMs drive sessions and conversions.